Therefore, the casino industry is recommended to continuously implement various compulsory RG strategies. It can be a good compulsory RG strategy that K-Land Casino restricted access to the casino to prevent problem gambling (once a month for residents and 15 times per month for general visitors).
K-Land’s RG strategy of providing programs that visitors can control themselves for number of days of access to the casino and betting limit may also effectively increase casino visitor’s behavioral intention. Such compulsory RG strategy can be adapted by foreigner-only casinos in Korea which plan to open or develop integrated resorts within the next five years.
To compete with international gaming companies such as Caesars Entertainment in the same market and develop customer trust, it will be essential for these companies to benchmark best practices and start testing forceful and systematic RG programs. International gaming companies can also leverage their well-established compulsory RG programs to obtain gaming licenses in other countries as well as to build trustful corporate brand image in the new markets.
K-Land Casino also needs to continuously and actively promote its supplementary RG strategies and evaluate the effectiveness of current RG strategies because it was found that the RG strategies neither a direct nor an indirect effect on casino visitors’ intention in this study.
Above all things, it is the most important that casino companies should develop effective communications with casino visitors to enhance their awareness of CSR activities, promote RG strategies, and receive feedback from them. Establishing effective communication and promotion strategy would be useful to improve casino companies’ trust and image detrimental to their sustainable operations since the casino industry is known as one of controversial sectors.